The global content marketing prediction is a delight for every content writer/editor/strategist (I mean the entire content vertical). To be able to enjoy the fruits of the prediction, we need to reaccess how we deliver digital content.
What Google Thinks of Readability?
Do you know that by SEO, Google mat redirect queries to land on your content, but the difficulty level of your content can throw off your audience? Google, on the other hand, watches your Bounce Rate. Scoring high on Bounce rate is not cool. High Bounce Rate pisses Google because it reads that your content isn’t satisfying user-query. Soon, Google starts to disregard your SEO.
So, are you focusing on Readability? In this article, you’ll learn about Readability and factors that determine your content readability.
Point to Note
Please note that High Readability doesn’t mean you cannot discuss serious topics. High Readability is not a compromise on the language or the intelligence. It is a skill by which you make astrophysics easy for the school-goers.
Readability: What, Which, & How
Readability is the ease of reading your content.
The readability score is assigned to your content, depending on the ease of reading your content.
Readability score ranges from 0 to 70+. A high ease of reading leads to high Readability Score.
Successful content writers and editors aim for a readability score of 55+. It is commendable to achieve 60+ on Readability audit.
There are five functional Readability Indices. They are-
- Flesch Kincaid Reading Ease & Grade Level
- Gunning Fog Score
- SMOG Index
- Coleman Liau Index
- Automated Readability Index
The preferred Readability Index is Flesch Kincaid.
Absolutely. SEO helps in anchoring content for a particular query while Readability ensures your content is smooth to digest for the majority of Internet users. Else, only SEO may get you the reader, but poor Readability will throw them off, causing a high Bounce Rate.
Now that you have a fair idea of what is Readability, it is time to move on to understand what delivers a good Readability score.
As you can see that this is not a lead generating article but an educating one since I am not asking for your email id. But, please note that because I am sharing my Readability strategy here, it doesn’t mean I am distributing freebies of no value.
The Ultimate Readability Guideline
Implement the below pointers and audit your content for Flesch Kincaid score and you’ll know the value I am investing expecting you to shine in the domain of content. If you are a writer, you’ll learn to write better, if you are an editor, you can guide better, and if you are the content head, you can lead your teams of writers most effectively on this singular objective of Readability score.
Hollywood on Readability Score
Short skirts and short sentences are both powerful. Jokes apart, abstain from long winding sentences exceeding 20 words that a mislead a reader. Not all sentences can be short, so a balanced mix is right.
Imagine reading something and for that, you have to toggle to the dictionary tab looking for meanings. No matter whatever is your expertise level is, your real expertise is in explaining complicated things in simple ways.
Use of personal pronoun is recommended to shorten your sentences in characters/words. “We,” “Our,” “You,” and “Your” help you avoid being redundant and renders a smooth flow to your writing. T
Transition words help in building a logical development of your content.
|Transition||Example word/phrase||Example sentence|
|Cause and effect||Therefore, as a result, so, consequently||I’m tired. Therefore, I’m going to bed.|
|Clarification||That is to say, in other words, to clarify||We’re letting you go. In other words, you’re fired.|
|Contrast||But, however, on the other hand||I am not fond of fruit. However, I do like bananas.|
|Example||For example, for instance||In the evening, I like to relax. For instance, I enjoy watching TV.|
|Emphasis||Above all, most importantly, certainly||There are many reasons to exercise regularly. Above all, it keeps you healthy.|
|Enumeration||Firstly/secondly, further, and, moreover, in addition||Today, I’m going to write a post. In addition, I’m recording some video lessons.|
|Time||Meanwhile, during, subsequently, after that||I’ll start by telling you what transition words are. After that, I’ll tell you why you should always use them.|
|Similarity||Likewise, similarly, in the same vein||She tried really hard to entertain her guests. Similarly, he put all his heart and soul in cooking a great dinner.|
|Summarize/conclude||In conclusion, to sum up, in short||In conclusion, transition words are an important aspect of SEO copywriting.|
Source: Yoast SEO
Use headings to help viewers scan through your content. It should be disappointing if the reader is misled. You may have low Bounce Rate for that article, but having lost the reader’s trust, you lose them from your traffic forever.
Use Heading 1 for Title, Topic
Use Heading 2 for Subtitle, Introduction
Use Heading 3 for sub-Subtitle, Points
Use Heading 4, 5, & 6 if the length of your content exceeds 2500 words
Use Heading 2 for Subtitle, Conclusion
Please note that your readability structure helps assistive technologies guide the visuall challenged better.
Paragraphs should be short and not exceed 250 to 300 words. It is always advisable that you keep it consistent across all the paragraphs for visual consistency.
Please ensure that no two consecutive sentences begin with the same word or phrase.
Finally, we have completed this important take on Readability. As a writer for more than a decade, I can agree with you if it is not easy. But if I have gained any trust from you, pay that for improving your content Readability.
After all, as writers, we need our stories to be largely accessible so that the decision-to-purchase is expedited for the product/service we are selling.
Comment below and I’ll be happy to help you out.